This was probably because of superior marketing and a lack of competition rather than the software being anything astounding to write home about!ĭon’t get me wrong here, it was always a quite serviceable product and got the job done but over time it began to suffer from two main problems.įirst of these was that it was quite obvious Adobe were focusing on the pro end of the market with Premiere Pro and that’s where the development energy was being invested. In fact, “back in the day” Premiere Elements seemed to rule the world of consumer video editing. In fact, on top of the social media focus, the Elements series has introduced a batch editing feature or two, so you can embarrass those teenagers more, and faster.Adobe Premiere Elements was first released in 2004 in response to the increasing access the average consumer had at that time to digital video. You know, the usual family stuff, only now the whole world can see it! Progress!Īnd now, Adobe’s making it easier. They put them in albums on their social media site of choice, and make comments designed to embarrass their teenagers. People largely don’t print out family photos anymore. In fact, creating media for social networks is one of the major focuses for Adobe’s Elements series these days. They’ve both been updated with a number of features to make photo and video editing easier for beginners, and anyone who just wants to put something that looks good on their Facebook feed. In this case, those tools are Photoshop Elements 15, and Premiere Elements 15, both of which were just released by Adobe. It’s a good idea, then, to keep an eye on the tools that non-professionals will be using, and keep them in mind when we work.

The corollary here is that a lot of these people will be consumers, and will be using consumer-grade tools. We’re certainly not the only people creating content for the sites that we ourselves build. It’s worth remembering that web designers are hardly the only people making pretty things for the web.

Adobe premiere elements 15 upgrade